During a 2023/24 survey, approximately ** percent of responding advertising industry professionals from Europe reported operational efficiencies as a key reason for adopting generative artificial intelligence (gen AI) within their businesses. About ** percent said competitive advantage, and ** percent reported cost efficiencies as the primary driving factors.
Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024
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Microsoft Advertising, & IAB Europe. (April 30, 2024). Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1469859/reasons-for-gen-ai-adoption-europe/
Microsoft Advertising, und IAB Europe. "Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024." Chart. April 30, 2024. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1469859/reasons-for-gen-ai-adoption-europe/
Microsoft Advertising, IAB Europe. (2024). Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1469859/reasons-for-gen-ai-adoption-europe/
Microsoft Advertising, and IAB Europe. "Reasons for Generative Artificial Intelligence (Gen Ai) Adoption by Businesses According to Advertising Industry Professionals in Europe as of February 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1469859/reasons-for-gen-ai-adoption-europe/
Microsoft Advertising & IAB Europe, Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024 Statista, https://www.statista.com/statistics/1469859/reasons-for-gen-ai-adoption-europe/ (last visited June 26, 2025)
Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024 [Graph], Microsoft Advertising, & IAB Europe, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1469859/reasons-for-gen-ai-adoption-europe/
