During a 2023/24 survey, around ** percent of responding advertising professionals from Europe agreed that that generative artificial intelligence (gen AI) would reduce the time spent building and managing campaigns, while ** percent said that Gen AI provided their company with a competitive advantage.
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Microsoft Advertising, & IAB Europe. (April 30, 2024). Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising, und IAB Europe. "Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024." Chart. April 30, 2024. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising, IAB Europe. (2024). Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising, and IAB Europe. "Benefits of Generative Artificial Intelligence (Gen Ai) Adoption According to Advertising Industry Professionals in Europe as of February 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising & IAB Europe, Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024 Statista, https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/ (last visited June 26, 2025)
Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024 [Graph], Microsoft Advertising, & IAB Europe, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1469863/gen-ai-adoption-benefits-europe/
