Leading ingredients to avoid in cosmetic products SEA 2023

Published by Thuy D., May 20, 2025

According to a survey from 2023, 54 percent of the respondents in Southeast Asia were likely to avoid alcohol in their skincare and makeup products. Fragrance was also a cosmetic ingredient avoided by 30 percent of the respondents in Southeast Asia in 2023.

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Leading ingredients to avoid in skincare and makeup products in Southeast Asia in 2023

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Release date

October 2023

Region

Asia

Survey time period

July 27 to August 3, 2023

Number of respondents

1,500 respondents

Age group

16 years and older

Special properties

500 respondents each from Thailand, Malaysia, and the Philippines

Supplementary notes

Original question: "Which of the following ingredients are you likely to avoid when purchasing skincare/makeup products?"

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Cosmetics in the Asia-Pacific regionBeauty industry in JapanBeauty and personal care industry in IndiaBeauty and personal care in ThailandBeauty services in Japan
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