In 2014, walled gardens accounted for ** percent of time adults spent online in the United States. In 2023, the share decreased to ** percent. Walled gardens are closed ecosystems where the publisher controls all advertising processes, safeguards user data, and does not share information with outside parties. Examples include Facebook and Amazon, which require log-ins and can track users across devices.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Trade Desk. (May 30, 2024). Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk. "Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023." Chart. May 30, 2024. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk. (2024). Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk. "Share of Time Spent Online with The Open Internet Vs. Walled Gardens in The United States from 2014 to 2023." Statista, Statista Inc., 30 May 2024, https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk, Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023 Statista, https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/ (last visited July 08, 2025)
Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023 [Graph], Trade Desk, May 30, 2024. [Online]. Available: https://www.statista.com/statistics/1470051/time-spent-open-internet-walled-gardens/
