Outdoor cosmetics and personal care ad spend growth in China Q1 2024, by major brand

Published by
Lai Lin Thomala,
Jul 10, 2025

In the first quarter of 2024, the overall outdoor advertising spending of cosmetics and personal care brands in China increased by **** percent year-on-year. This surge was particularly notable in the rapid growth of advertising on elevator LCDs (liquid-crystal display) and elevator posters. Prominent brands driving this growth include Songda, Olay, Voolga, Vinda, and Clarins. Deeyeo, the largest outdoor advertiser in the industry, decreased almost ** percent in such ad spending.

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Annual outdoor cosmetics and personal care advertising spending growth in China in 1st quarter 2024, by leading brand

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Release date

May 2024

Region

China

Survey time period

Q1 2024

Special properties

the order of the list is based on the amount of ad spend

Supplementary notes

According to the source, the year-on-year change compared month N of the current year with month N of the previous year.

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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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