Behavioral data marketers collect worldwide 2024

Published by Statista Research Department, Jun 25, 2025

During a survey carried out among decision-makers in charge of customer engagement/retention strategy from ** countries worldwide, ** percent of respondents stated that they collected customer channel engagement data.

Log in or register to access precise data.

Share of marketers who collected selected behavioral data worldwide as of January 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2024

Region

Worldwide

Survey time period

January 2024

Number of respondents

1,203 respondents

Special properties

among decision-makers in charge of customer engagement/retention strategy

Method of interview

Online survey

Supplementary notes

The survey was carried our among 1,203 respondents from 20 countries; 25 percent of respondents was based in the United States.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Walled gardens "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Walled gardens

Overview

5

Largest players

5

Customer data platforms (CDPs)

7

First-party data

4

Audiences

4

Spotlight: United States

8

Further Content: You might find this interesting as well

Topics

Walled gardensGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Tencent HoldingsBaidu Inc.Digital advertising worldwide
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.