Italy's most popular motorcycle brand in 2023 was Honda, which accounted for nearly *********** motorcycles sold in the country. Piaggio, the second-largest brand, held a ** percent market share.
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Statista. (March 1, 2024). Motorcycle market share in units sold in Italy in 2023, by key brand [Graph]. In Statista. Retrieved July 11, 2025, from https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
Statista. "Motorcycle market share in units sold in Italy in 2023, by key brand." Chart. March 1, 2024. Statista. Accessed July 11, 2025. https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
Statista. (2024). Motorcycle market share in units sold in Italy in 2023, by key brand. Statista. Statista Inc.. Accessed: July 11, 2025. https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
Statista. "Motorcycle Market Share in Units Sold in Italy in 2023, by Key Brand." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
Statista, Motorcycle market share in units sold in Italy in 2023, by key brand Statista, https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/ (last visited July 11, 2025)
Motorcycle market share in units sold in Italy in 2023, by key brand [Graph], Statista, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
