In 2023, millennials (consumers aged 27 to 42) spent an average of 2,670 U.S. dollars on beauty products. This is higher than the average yearly spend of beauty product consumers from all other age groups in the United States.
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Average yearly spend on beauty products in the United States in 2023, by generation
(in U.S. dollars)
Characteristic
Average yearly spend in U.S. dollars
Millennials (27 to 42 years old)
2,670
Gen Zers (18 to 26 years old)
2,048
Gen Xers (43 to 58 years old)
1,517
Baby Boomers (59 to 77 years old)
494
All generations
1,754
05001,0001,5002,0002,5003,000
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LendingTree. (August 27, 2023). Average yearly spend on beauty products in the United States in 2023, by generation (in U.S. dollars) [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1471315/average-yearly-spend-on-beauty-products-us-by-age-group/
LendingTree. "Average yearly spend on beauty products in the United States in 2023, by generation (in U.S. dollars)." Chart. August 27, 2023. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1471315/average-yearly-spend-on-beauty-products-us-by-age-group/
LendingTree. (2023). Average yearly spend on beauty products in the United States in 2023, by generation (in U.S. dollars). Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1471315/average-yearly-spend-on-beauty-products-us-by-age-group/
LendingTree. "Average Yearly Spend on Beauty Products in The United States in 2023, by Generation (in U.S. Dollars)." Statista, Statista Inc., 27 Aug 2023, https://www.statista.com/statistics/1471315/average-yearly-spend-on-beauty-products-us-by-age-group/
LendingTree, Average yearly spend on beauty products in the United States in 2023, by generation (in U.S. dollars) Statista, https://www.statista.com/statistics/1471315/average-yearly-spend-on-beauty-products-us-by-age-group/ (last visited June 28, 2025)
Average yearly spend on beauty products in the United States in 2023, by generation (in U.S. dollars) [Graph], LendingTree, August 27, 2023. [Online]. Available: https://www.statista.com/statistics/1471315/average-yearly-spend-on-beauty-products-us-by-age-group/
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