Consumers who would adjust other expenses to spend more on beauty in the U.S. 2023

Published by Statista Research Department, Jun 4, 2024

When surveyed in 2023, half of U.S. consumers belonging to Generation Z and more than half (52 percent) of millennials stated that they would cut back on other expenses so they could spend more on beauty products.

Share of consumers who would consider cutting back on other expenses to spend more money for beauty products in the United States in 2023, by generation

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Share of consumers who would consider cutting back on other expenses to spend more money for beauty products in the United States in 2023, by generation

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Sources

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Release date

August 2023

Region

United States

Survey time period

July 17 to 24, 2023

Number of respondents

1,949 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Source defined generations as the following ages in 2023: Generation Z (18 to 26), Millennial (27 to 42), Generation X (43 to 58), and Baby boomer (59 to 77).

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