A survey conducted in 2023 revealed that more than half of the respondents in all the Nordic countries tend to research products online before purchasing them. About 63 percent of consumers in Norway shared that they have checked the Internet before making a purchase.
Share of shoppers in the Nordics who research products online before making a purchase in 2023
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Share of shoppers in the Nordics who research products online before making a purchase in 2023
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Nationally representative population who conducted purchases in the past three months for consumer electronics, home & garden, fashion, toys, jewellery, and in the past one month for food & groceries and beauty products.
The source does not specify the number of respondents.
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Think with Google. (January 31, 2024). Share of shoppers in the Nordics who research products online before making a purchase in 2023 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
Think with Google. "Share of shoppers in the Nordics who research products online before making a purchase in 2023." Chart. January 31, 2024. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
Think with Google. (2024). Share of shoppers in the Nordics who research products online before making a purchase in 2023. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
Think with Google. "Share of Shoppers in The Nordics Who Research Products Online before Making a Purchase in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
Think with Google, Share of shoppers in the Nordics who research products online before making a purchase in 2023 Statista, https://www.statista.com/statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/ (last visited May 11, 2025)
Share of shoppers in the Nordics who research products online before making a purchase in 2023 [Graph], Think with Google, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1471464/nordics-shoppers-doing-research-online-before-purchasing-products/
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