According to a January 2024 survey of users in the United States, one-third of respondents reported they enjoyed their podcasts as audio content. In comparison, 25 percent of respondents reported they preferred video podcasts. Approximately 30 percent of respondents among U.S. consumers reported their choice depended on the content they were consuming.
Preferred media among internet users in the United States to engage with podcasts as of January 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (January 31, 2024). Preferred media among internet users in the United States to engage with podcasts as of January 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
YouGov. "Preferred media among internet users in the United States to engage with podcasts as of January 2024." Chart. January 31, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
YouGov. (2024). Preferred media among internet users in the United States to engage with podcasts as of January 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
YouGov. "Preferred Media among Internet Users in The United States to Engage with Podcasts as of January 2024." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
YouGov, Preferred media among internet users in the United States to engage with podcasts as of January 2024 Statista, https://www.statista.com/statistics/1471717/podcast-preferred-format-us/ (last visited June 07, 2025)
Preferred media among internet users in the United States to engage with podcasts as of January 2024 [Graph], YouGov, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
