Top reasons CTV users did not scan QR codes on ads in the U.S. 2023

Published by
Michele Majidi,
May 13, 2025
During a December 2023 survey among consumers owning a connected TV (CTV) device in the United States, 70 percent of respondents said they did not scan QR codes on CTV advertisements because of a lack of interest in the product or brand being advertised. This was followed by 21 percent of respondents stating the ad did not appear for long enough.
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Leading reasons connected TV (CTV) users did not scan QR codes on advertisements in the United States as of December 2023

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Release date

January 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,210 respondents

Age group

18 years and older

Special properties

among consumers with a connected TV (CTV)

Method of interview

Online panel

Supplementary notes

Survey sample representative of U.S. Census by age and gender.
Multiple answers were possible.

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
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