A survey conducted in September 2023 revealed that Gen Z made up 30 percent of online fashion shoppers in select countries worldwide. Additionally, Millennials and Gen X shoppers made up 71 percent.
Generational distribution of fashion online shoppers worldwide as of September 2023
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RetailX, & Ecommerce Germany News. (November 24, 2023). Generational distribution of fashion online shoppers worldwide as of September 2023 [Graph]. In Statista. Retrieved June 10, 2025, from https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/
RetailX, und Ecommerce Germany News. "Generational distribution of fashion online shoppers worldwide as of September 2023." Chart. November 24, 2023. Statista. Accessed June 10, 2025. https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/
RetailX, Ecommerce Germany News. (2023). Generational distribution of fashion online shoppers worldwide as of September 2023. Statista. Statista Inc.. Accessed: June 10, 2025. https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/
RetailX, and Ecommerce Germany News. "Generational Distribution of Fashion Online Shoppers Worldwide as of September 2023." Statista, Statista Inc., 24 Nov 2023, https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/
RetailX & Ecommerce Germany News, Generational distribution of fashion online shoppers worldwide as of September 2023 Statista, https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/ (last visited June 10, 2025)
Generational distribution of fashion online shoppers worldwide as of September 2023 [Graph], RetailX, & Ecommerce Germany News, November 24, 2023. [Online]. Available: https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/