A survey conducted in September 2023 revealed that Gen Z made up 30 percent of online fashion shoppers in select countries worldwide. Additionally, Millennials and Gen X shoppers made up 71 percent.
Advertisement
Advertisement
Generational distribution of fashion online shoppers worldwide as of September 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
RetailX, & Ecommerce Germany News. (November 24, 2023). Generational distribution of fashion online shoppers worldwide as of September 2023 [Graph]. In Statista. Retrieved June 13, 2025, from https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/
RetailX, und Ecommerce Germany News. "Generational distribution of fashion online shoppers worldwide as of September 2023." Chart. November 24, 2023. Statista. Accessed June 13, 2025. https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/
RetailX, Ecommerce Germany News. (2023). Generational distribution of fashion online shoppers worldwide as of September 2023. Statista. Statista Inc.. Accessed: June 13, 2025. https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/
RetailX, and Ecommerce Germany News. "Generational Distribution of Fashion Online Shoppers Worldwide as of September 2023." Statista, Statista Inc., 24 Nov 2023, https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/
RetailX & Ecommerce Germany News, Generational distribution of fashion online shoppers worldwide as of September 2023 Statista, https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/ (last visited June 13, 2025)
Generational distribution of fashion online shoppers worldwide as of September 2023 [Graph], RetailX, & Ecommerce Germany News, November 24, 2023. [Online]. Available: https://www.statista.com/statistics/1472701/global-fashion-online-shoppers-age/