As of 2023, nearly 50 percent of adult internet users in Sweden were worried about what was real and what was fake on the internet. A similar share of users said they declined cookies on websites at least some of the time. Around three in ten said they were concerned about how companies might use their online information.
Attitudes toward online privacy and security in Sweden as of third quarter of 2023
Characteristic
Share of companies
Express concern about what is real vs. what is fake on the internet
48.8%
Worry about how companies might use their online data
31.7%
Decline cookies on websites at least some of the time
48.4%
Use a tool to block advertisements on the internet at least some of the time
34.4%
Use a virtual private network (VPN)
23.9%
0%10%20%30%40%50%60%
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Meltwater, & DataReportal, & GWI. (February 23, 2024). Attitudes toward online privacy and security in Sweden as of third quarter of 2023 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1472878/sweden-data-privacy-attitudes/
Meltwater, und DataReportal, und GWI. "Attitudes toward online privacy and security in Sweden as of third quarter of 2023." Chart. February 23, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1472878/sweden-data-privacy-attitudes/
Meltwater, DataReportal, GWI. (2024). Attitudes toward online privacy and security in Sweden as of third quarter of 2023. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1472878/sweden-data-privacy-attitudes/
Meltwater, and DataReportal, and GWI. "Attitudes toward Online Privacy and Security in Sweden as of Third Quarter of 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1472878/sweden-data-privacy-attitudes/
Meltwater & DataReportal & GWI, Attitudes toward online privacy and security in Sweden as of third quarter of 2023 Statista, https://www.statista.com/statistics/1472878/sweden-data-privacy-attitudes/ (last visited June 06, 2025)
Attitudes toward online privacy and security in Sweden as of third quarter of 2023 [Graph], Meltwater, & DataReportal, & GWI, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1472878/sweden-data-privacy-attitudes/
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