According to a survey conducted in March 2025, the love for Chinese style was the most common reason for preferring domestic brands when choosing fashion products among consumers in China, with about ** percent of respondents selecting this option. In contrast, only **** percent of respondents preferred domestic brands simply because they wanted to support them. Most of the respondents preferred domestic fashion brands over foreign ones.
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iiMedia Research. (April 27, 2025). Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2025 [Graph]. In Statista. Retrieved July 01, 2025, from https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
iiMedia Research. "Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2025." Chart. April 27, 2025. Statista. Accessed July 01, 2025. https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
iiMedia Research. (2025). Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2025. Statista. Statista Inc.. Accessed: July 01, 2025. https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
iiMedia Research. "Reasons for Preferring Domestics Brands When Purchasing Fashion Goods among Consumers in China as of March 2025." Statista, Statista Inc., 27 Apr 2025, https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
iiMedia Research, Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2025 Statista, https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/ (last visited July 01, 2025)
Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2025 [Graph], iiMedia Research, April 27, 2025. [Online]. Available: https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
