Share of NGPs among Imperial brands' net revenue in selected European countries 2024

Published by
Eloïse Trenda,
Dec 19, 2024

Imperial Brands' Next Generation Products (NGP), such as e-cigarettes and nicotine pouches, amounted to 43 percent of the company's net revenue in Greece In Italy, NGPs accounted for 36 percent of Imperial Brands' net revenue. 
Imperial Brands' main next-generation brand is blu, an e-cigarette brand that has a strong position in various markets.

Share of Imperial Brands' overall net revenue generated by Next Generation Products (NGP) in selected European countries in 2024

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Release date

December 2024

Region

Europe

Survey time period

2024

Supplementary notes

NGP refers to "Next Generation Products": vapor, heated tobacco, and oral nicotine products.

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