Facebook referral traffic fell substantially to news sites between March 2021 and March 2024. Unilad.com had the highest share of social page views coming from Facebook, but at 45 percent in 2024, this was half the share three years earlier. Most news sites got less than 10 percent of their page views from Facebook.
Change in share of social referrals from Facebook to selected English-language news websites worldwide in March 2021 and March 2024
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Change in share of social referrals from Facebook to selected English-language news websites worldwide in March 2021 and March 2024
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Press Gazette. (May 9, 2024). Change in share of social referrals from Facebook to selected English-language news websites worldwide in March 2021 and March 2024 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1473361/facebook-referral-traffic-to-news-sites/
Press Gazette. "Change in share of social referrals from Facebook to selected English-language news websites worldwide in March 2021 and March 2024." Chart. May 9, 2024. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1473361/facebook-referral-traffic-to-news-sites/
Press Gazette. (2024). Change in share of social referrals from Facebook to selected English-language news websites worldwide in March 2021 and March 2024. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1473361/facebook-referral-traffic-to-news-sites/
Press Gazette. "Change in Share of Social Referrals from Facebook to Selected English-language News Websites Worldwide in March 2021 and March 2024." Statista, Statista Inc., 9 May 2024, https://www.statista.com/statistics/1473361/facebook-referral-traffic-to-news-sites/
Press Gazette, Change in share of social referrals from Facebook to selected English-language news websites worldwide in March 2021 and March 2024 Statista, https://www.statista.com/statistics/1473361/facebook-referral-traffic-to-news-sites/ (last visited May 10, 2025)
Change in share of social referrals from Facebook to selected English-language news websites worldwide in March 2021 and March 2024 [Graph], Press Gazette, May 9, 2024. [Online]. Available: https://www.statista.com/statistics/1473361/facebook-referral-traffic-to-news-sites/
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