Influencers with various follower counts distributed rather differently on different social media platforms in China. In October 2024, first-tier key opinion leaders (KOLs), those with over 10 million followers, accounted for about four percent of the Weibo influencer accounts. The micro-blogging site had the lowest share of micro influencers. On the other hand, key opinion customers (KOCs) held over 90 percent share of the Xiaohongshu accounts with up to 500,000 followers.
Distribution of influencers on selected social media platforms in China in October 2024, by follower size
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QuestMobile. (December 24, 2024). Distribution of influencers on selected social media platforms in China in October 2024, by follower size [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile. "Distribution of influencers on selected social media platforms in China in October 2024, by follower size." Chart. December 24, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile. (2024). Distribution of influencers on selected social media platforms in China in October 2024, by follower size. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile. "Distribution of Influencers on Selected Social Media Platforms in China in October 2024, by Follower Size." Statista, Statista Inc., 24 Dec 2024, https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile, Distribution of influencers on selected social media platforms in China in October 2024, by follower size Statista, https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/ (last visited May 07, 2025)
Distribution of influencers on selected social media platforms in China in October 2024, by follower size [Graph], QuestMobile, December 24, 2024. [Online]. Available: https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
