An October 2023 survey conducted in the U.S. found that 61 percent of millennials would agree to have a year-long subscription contract to an SVOD service if it offered a discounted rate, while 45 percent would cancel their SVOD subscriptions if the cost increased by five U.S. dollars per month. Gen Z would be impacted the most by price hikes of video streaming providers.
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Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation
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Deloitte. (March 19, 2024). Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
Deloitte. "Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation." Chart. March 19, 2024. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
Deloitte. (2024). Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
Deloitte. "Influence of Svod Price Hikes and Discounts on Consumers in The United States as of October 2023, by Generation." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
Deloitte, Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation Statista, https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/ (last visited June 29, 2025)
Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation [Graph], Deloitte, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
