Preferences for ads on streaming platforms India 2024

Published by
Tanushree Basuroy,
Jul 19, 2024

According to a consumer survey on streaming habits conducted in 2024, a majority of respondents in India, just under 80 percent, preferred personalized ads on streaming services. Of this, 30 percent of respondents preferred these ads to be based on viewing habits and personal data.

Consumer preference for ads on streaming platforms in India in 2024

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Sources

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Release date

June 2024

Region

India

Survey time period

2024

Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

Data pertains to 78 percent of the respondents who stated that they preferred personalized ads on streaming platforms.

Methodology not specified by the source.

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Digital content overview

5

Video streaming

6

YouTube

4

Short videos

5

Video advertising

5
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