Impact of data privacy laws on digital advertising in the U.S. 2024

Published by Statista Research Department, Oct 27, 2024

During a 2024 survey among advertising decision-makers at brands, agencies, and publishers from the United States, more than half of respondents indicated that they had already made adjustments to their digital advertising strategy due to data privacy laws; 15 percent stated that the changes were significant. 

Impact of data privacy laws on digital advertising in the United States as of July 2024

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Release date

October 2024

Region

United States

Survey time period

July 2024

Number of respondents

>200

Special properties

among advertising decision-makers at brands, agencies, and publishers

Method of interview

Online survey

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