Perceived usefulness of influencers worldwide 2024, by topic

Published by Statista Research Department, Jan 13, 2025

During a 2024 survey carried out in 17 countries worldwide, 60 percent of respondents stated that they believed that influencers were a useful source of information on travel topics. Roughly one in three said the same about political influencers.

Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024

CharacteristicShare of respondents
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Showing entries 1 to 13 (17 entries in total)
Statistic: Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024

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Source

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Release date

August 2024

Region

Worldwide

Survey time period

May 2024

Number of respondents

511 to 2,051 respondents per market

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey was carried out in the following countries: Australia, Canada, Denmark, France, Germany, Great Britain, Hong Kong, Indonesia, India, Italy, Mexico, Poland, Singapore, Spain, Sweden, the United Arab Emirates, and the United States. 

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Statistics on " Influencer marketing worldwide "

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