Distribution of sales in online retail Switzerland 2024, by product category

Published by Statista Research Department, May 12, 2025

In 2024, the product category with the largest share of online sales in Switzerland was home electronics. Fashion items and shoes came in second place.

Log in or register to access precise data.

Distribution of sales in online retail (B2C) in Switzerland in 2024, by product category

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2025

Region

Switzerland

Survey time period

January and February 2025 (for 2024)

Special properties

Retailer focus without product range adjustment

Method of interview

Online survey

Supplementary notes

Values ​​were converted to percentages and rounded compared to the original source for a better understanding of the statistic. 

According to the source, if a retailer does not submit sales from a product range and generates more than 2/3 of its sales from a product range, it is assigned to a category; otherwise it is classified as "universal".

Members of Handelsverband.swiss and other online retailers were surveyed. In total, data from over 300 companies was integrated. Large online retailers who do not publish data were estimated by HANDELSVERBAND.swiss and GfK Switzerland.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in Switzerland "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in Switzerland

Overview

6

Key market figures

6

Top online shops

7

Online shoppers and shopping behavior

8

Payment options and returns

6

Further Content: You might find this interesting as well

Topics

E-commerce in SwitzerlandBeauty and personal care e-commerce in GermanyE-commerce in the United StatesE-commerce in GermanyE-commerce in Austria
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.