Number of women using eye makeup Germany 2024

Published by Statista Research Department, Mar 27, 2025

In 2024, there were around 17.08 million women in the German-speaking population aged 14 years and older who had used eye makeup in the last 7 days.

The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of women using eye makeup in Germany from 2019 to 2024 (in millions)

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Release date

June 2024

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking women

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:

Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.

Information on the total sample:

2019: 23,318 respondents, representing 70.60 million people.

2020: 23,191 respondents, representing 70.64 million people.

2021: 22,563 respondents, representing 70.54 million people.

2022: 23,015 respondents, representing 70.60 million people.

2023: 23,524 respondents, representing 70.08 million people.

2024: 23,485 respondents, representing 70.48 million people.

Further information on methodology available here.

This question was asked during the survey in the following wording: "This list contains various items for body care and cosmetics. Which of these have you personally used in the last seven days? - Eye make-up."

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