Number of people in Germany with a high willingness to spend on cosmetics 2019-2024

Information on population:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.

2024: 23,485 respondents, representing 70.48 million people

Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "One is ready to spend money on something, and something else might be less important. Which item on this list is so important to you that you would be ready to spend more on it? Topic: cosmetics.”