In 2022, a comparison of the existing brands for soaps, liquid soaps and hand sanitizers showed that Balea was the most popular in Germany, with around **** million users. Nivea followed in second place, with around ** million users.
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Kantar. (July 31, 2023). Leading brands for soaps, liquid soaps and hand sanitizers in Germany 2022, by number of users (in 1,000s) [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1479208/leading-brands-soaps-liquid-soaps-hand-sanatizers-germany-by-number-of-users/
Kantar. "Leading brands for soaps, liquid soaps and hand sanitizers in Germany 2022, by number of users (in 1,000s)." Chart. July 31, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1479208/leading-brands-soaps-liquid-soaps-hand-sanatizers-germany-by-number-of-users/
Kantar. (2023). Leading brands for soaps, liquid soaps and hand sanitizers in Germany 2022, by number of users (in 1,000s). Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1479208/leading-brands-soaps-liquid-soaps-hand-sanatizers-germany-by-number-of-users/
Kantar. "Leading Brands for Soaps, Liquid Soaps and Hand Sanitizers in Germany 2022, by Number of Users (in 1,000s)." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1479208/leading-brands-soaps-liquid-soaps-hand-sanatizers-germany-by-number-of-users/
Kantar, Leading brands for soaps, liquid soaps and hand sanitizers in Germany 2022, by number of users (in 1,000s) Statista, https://www.statista.com/statistics/1479208/leading-brands-soaps-liquid-soaps-hand-sanatizers-germany-by-number-of-users/ (last visited July 12, 2025)
Leading brands for soaps, liquid soaps and hand sanitizers in Germany 2022, by number of users (in 1,000s) [Graph], Kantar, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1479208/leading-brands-soaps-liquid-soaps-hand-sanatizers-germany-by-number-of-users/
