Luxury goods brands in China have relied heavily on mobile advertising, which accounted for over two-thirds of online ad placements in the first two months of 2025. Full-screen ads, often available in video or image format, were the most commonly used ad format among luxury advertisers.
Distribution of online ad placements of the luxury goods industry in China in January and February 2025, by device
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Distribution of online ad placements of the luxury goods industry in China in January and February 2025, by device
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According to the source, the luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.
Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
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iResearch. (April 4, 2025). Distribution of online ad placements of the luxury goods industry in China in January and February 2025, by device [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch. "Distribution of online ad placements of the luxury goods industry in China in January and February 2025, by device." Chart. April 4, 2025. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch. (2025). Distribution of online ad placements of the luxury goods industry in China in January and February 2025, by device. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch. "Distribution of Online Ad Placements of The Luxury Goods Industry in China in January and February 2025, by Device." Statista, Statista Inc., 4 Apr 2025, https://www.statista.com/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch, Distribution of online ad placements of the luxury goods industry in China in January and February 2025, by device Statista, https://www.statista.com/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/ (last visited May 07, 2025)
Distribution of online ad placements of the luxury goods industry in China in January and February 2025, by device [Graph], iResearch, April 4, 2025. [Online]. Available: https://www.statista.com/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
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