Cosmetics and perfume brands were the largest advertisers in China's luxury goods industry. During the first quarter of 202, these advertisers, led by Lancôme and Shiseido, contributed almost 73 percent of the industry's online ad placements.
Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by advertiser sector
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Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by advertiser sector
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According to the source, the luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.
Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
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iResearch. (April 25, 2024). Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by advertiser sector [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1479802/china-online-luxury-goods-ad-placements-by-product-segment/
iResearch. "Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by advertiser sector." Chart. April 25, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1479802/china-online-luxury-goods-ad-placements-by-product-segment/
iResearch. (2024). Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by advertiser sector. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1479802/china-online-luxury-goods-ad-placements-by-product-segment/
iResearch. "Distribution of Online Ad Placements of The Luxury Goods Industry in China in 1st Quarter 2024, by Advertiser Sector." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1479802/china-online-luxury-goods-ad-placements-by-product-segment/
iResearch, Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by advertiser sector Statista, https://www.statista.com/statistics/1479802/china-online-luxury-goods-ad-placements-by-product-segment/ (last visited May 07, 2025)
Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by advertiser sector [Graph], iResearch, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1479802/china-online-luxury-goods-ad-placements-by-product-segment/
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