Social media with highest purchase influence in the U.S. 2023, by gender

Published by Statista Research Department, Jun 4, 2025

During a late 2023 survey in the United States, 26 percent of female respondents said they had seen a product they later bought in an ad on Facebook. The same share reported having seen a product they later bought in an ad on Instagram. These two were social media platforms with highest purchase influence among women. Among men, YouTube ranked first, named by 24 percent of respondents.

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Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by gender

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Release date

February 2024

Region

United States

Survey time period

November 6 to 13, 2023

Number of respondents

3,004 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

The source does not specify the survey type.

Original question: "On which social media platforms have you seen an ad that caused you to buy a product?"

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Statistics on " Social media marketing in the United States "

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Overview

7

Creators

6

Artificial intelligence use

6

Consumer insights

8

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Topics

Facebook usage in the United StatesSocial mediaSocial media usage in the United StatesInstagramBrands on social media
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