Data on marketing experimentation in the UK 2024

Published by
Christopher Ross,
Jun 25, 2025

During a mid-2024 survey carried out in the United Kingdom, ** percent of responding marketers said they used artificial intelligence (AI) within their experimentation approach. *********** described their experimentation approach as 'unsophisticated.'

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Selected data on marketing experimentation in the United Kingdom as of June 2024

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Release date

June 2024

Region

United Kingdom

Survey time period

as of June 2024

Number of respondents

100 respondents

Special properties

among marketers

Supplementary notes

The source does not provide information about the time the survey was carried out. The date provided is the publication date. 

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Statistics on " Artificial intelligence (AI) in marketing in the United Kingdom "

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Overview

7

Take-up & application

8

Marketer insights

8

Consumer insights

8

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Topics

Artificial intelligence (AI) use in marketing in the UKAdvertising in the UKProgrammatic advertising in the UKArtificial intelligence (AI) use in marketing Digital advertising in the UK
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