Most influential sportswear brands on Douyin 2025

Published by
Lai Lin Thomala,
Jul 20, 2025

In March 2025, ****** and ****** were the only brands scoring above 90 out of 100 points according to a brand index evaluating the influence level of sportswear and sports equipment accounts. Domestic brand **** ranked forth with a score of 89.54 points.

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Most influential sportswear brands on Douyin as of March 2025

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Release date

July 2025

Region

China

Survey time period

March 2025

Special properties

among sportswear and sports equipment brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Douyin.

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