Most influential home appliance brands on Douyin 2024

Published by
Lai Lin Thomala,
Jun 23, 2025

Dedicated to robot vacuum cleaners and auto-cleaning robots, Ecovacs emerged as the most influential home appliance manufacturer in China in terms of its marketing strategies. According to an index evaluation of Douyin brand accounts in May 2024, the Chinese in-home robotics appliances company received ***** out of 100 points in the brand index, followed by its local rivals Vatti and Haier.

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Most influential home appliance brands on Douyin as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among home appliance brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Douyin.

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