Nivea topped the ranking with around **** million users, followed by Nivea Crème with around seven million users. Nivea is a mainstay brand on the German skincare market, owned by Beiersdorf.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 1, 2024). Leading brands for women's face creams, lotions and serums in Germany in 2023, by number of users (in 1,000s) [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/1480200/women-s-face-creams-leading-brands-by-number-of-users-germany/
Kantar. "Leading brands for women's face creams, lotions and serums in Germany in 2023, by number of users (in 1,000s)." Chart. July 1, 2024. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/1480200/women-s-face-creams-leading-brands-by-number-of-users-germany/
Kantar. (2024). Leading brands for women's face creams, lotions and serums in Germany in 2023, by number of users (in 1,000s). Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/1480200/women-s-face-creams-leading-brands-by-number-of-users-germany/
Kantar. "Leading Brands for Women's Face Creams, Lotions and Serums in Germany in 2023, by Number of Users (in 1,000s)." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1480200/women-s-face-creams-leading-brands-by-number-of-users-germany/
Kantar, Leading brands for women's face creams, lotions and serums in Germany in 2023, by number of users (in 1,000s) Statista, https://www.statista.com/statistics/1480200/women-s-face-creams-leading-brands-by-number-of-users-germany/ (last visited July 04, 2025)
Leading brands for women's face creams, lotions and serums in Germany in 2023, by number of users (in 1,000s) [Graph], Kantar, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1480200/women-s-face-creams-leading-brands-by-number-of-users-germany/