
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAccording to an August 2023 survey, Gen Z internet users showed were the least keen on using manual search engines such as Google and Yahoo! for finding information online. Around ** percent of Gen Z respondents used these tools, compared to ** percent of total internet users. Instead, Gen Z users preferred using other methods, especially social media platforms, with ** percent of respondents from this generation claiming to do so. There was a notable difference in the use of AI platforms such as chatbots like ChatGPT and Google Gemini, with ** percent of Gen Z users employing them to find information online against the ** percent of the total of internet users.
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Overview
Online search by device
Information access
Trust and satisfaction
Social search
Product and shopping research
AI-powered search
Spotlight: generational differences
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.