In June 2024, renowned live commerce streamer Li Jiaqi Austin lost his title as the most prominent cosmetics influencer on Weibo in terms of the impact of his account. According to an index evaluation of all independent cosmetics accounts on the Chinese microblogging site, Yike Xidazi rose to the first place, scoring **** out of 100 points, whereas Li slipped to the third place. As the founder of internet company Mei One, Li attracted ***** million followers on the platform.
The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on Weibo.
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TopKlout. (August 4, 2024). Most influential independent cosmetics accounts on Weibo as of June 2024 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1480889/weibo-most-influential-independent-cosmetics-accounts/
TopKlout. "Most influential independent cosmetics accounts on Weibo as of June 2024." Chart. August 4, 2024. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1480889/weibo-most-influential-independent-cosmetics-accounts/
TopKlout. (2024). Most influential independent cosmetics accounts on Weibo as of June 2024. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1480889/weibo-most-influential-independent-cosmetics-accounts/
TopKlout. "Most Influential Independent Cosmetics Accounts on Weibo as of June 2024." Statista, Statista Inc., 4 Aug 2024, https://www.statista.com/statistics/1480889/weibo-most-influential-independent-cosmetics-accounts/
TopKlout, Most influential independent cosmetics accounts on Weibo as of June 2024 Statista, https://www.statista.com/statistics/1480889/weibo-most-influential-independent-cosmetics-accounts/ (last visited July 15, 2025)
Most influential independent cosmetics accounts on Weibo as of June 2024 [Graph], TopKlout, August 4, 2024. [Online]. Available: https://www.statista.com/statistics/1480889/weibo-most-influential-independent-cosmetics-accounts/