Leading cosmetics influencers on WeChat Channels 2024

Published by
Lai Lin Thomala,
Jul 9, 2025

In May 2024, Jiang Xiaojiang was recognized as the most successful cosmetics influential on WeChat Channels, scoring **** out of 100 in terms of account impact. Cola Shopkeeper and Your Nicole followed closely, with ***** and ***** points, respectively.

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Most influential independent cosmetics accounts on WeChat Channels as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on WeChat Channels.

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Color cosmetics in the U.S.Cosmetics industry in the U.S.Men's shaving in the U.S. - statistics & factsCosmetics industryU.S. skin care market
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