During a 2023 survey among children and teenagers in Brazil, around 28 percent of respondents cited entertainment brands as their favorite advertiser category. That share was even higher in the 3-5 age group, surpassing 40 percent. Among participants aged 13 to 18, sneaker brands ranked the highest, chosen by nearly one-third. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.
Advertisement
Advertisement
Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group
* Respondents aged 3 to 5 answered with their parents. A total of 1,063 respondents participated: 166 were aged 3 to 5 years; 461 were aged 6 to 12 years; and 436 were aged 13 to 18 years.
Percentage points exceeding or below 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kids Corp. (March 19, 2024). Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group [Graph]. In Statista. Retrieved June 13, 2025, from https://www.statista.com/statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
Kids Corp. "Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group." Chart. March 19, 2024. Statista. Accessed June 13, 2025. https://www.statista.com/statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
Kids Corp. (2024). Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group. Statista. Statista Inc.. Accessed: June 13, 2025. https://www.statista.com/statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
Kids Corp. "Favorite Brand Categories among Children and Teenagers in Brazil as of December 2023, by Age Group." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
Kids Corp, Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group Statista, https://www.statista.com/statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/ (last visited June 13, 2025)
Favorite brand categories among children and teenagers in Brazil as of December 2023, by age group [Graph], Kids Corp, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1481364/children-teenagers-favorite-brand-categories-age-group-brazil/
