Consumers in the United States considered many factors when buying makeup in 2024, but price was the most important. As a matter of fact, approximately ** percent of surveyed consumers stated that price was the most important factor to them when buying makeup that year.
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Numerator. (May 29, 2024). Most important factors when buying makeup among consumers in the United States in 2024 [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
Numerator. "Most important factors when buying makeup among consumers in the United States in 2024." Chart. May 29, 2024. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
Numerator. (2024). Most important factors when buying makeup among consumers in the United States in 2024. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
Numerator. "Most Important Factors When Buying Makeup among Consumers in The United States in 2024." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
Numerator, Most important factors when buying makeup among consumers in the United States in 2024 Statista, https://www.statista.com/statistics/1481738/leading-factors-for-us-consumers-buying-makeup/ (last visited June 28, 2025)
Most important factors when buying makeup among consumers in the United States in 2024 [Graph], Numerator, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1481738/leading-factors-for-us-consumers-buying-makeup/
