Leading brands for men's deodorants Germany 2023, by number of users

Published by Statista Research Department, Jan 31, 2025

The most popular men's deodorant brand in Germany in 2023 was Nivea, with around 8.7 million users. Other leading brands included Lynx and Adidas. 

Leading brands for men's deodorants in Germany in 2023, by number of users (in 1,000s)

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Statistic: Leading brands for men's deodorants in Germany in 2023, by number of users (in 1,000s)

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Source

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In cooperation with

Kantar

Release date

July 2024

Region

Germany

Survey time period

January 1 to December 31, 2023

Number of respondents

10,078 respondents

Age group

15 years and older

Special properties

Computer-based web interviews

Supplementary notes

Figures estimated by the source based on survey responses.

10,078 respondents from Germany, projection to around 70 million people.

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