In a survey conducted among regular wine drinkers in New Zealand in October 2023, Sauvignon Blanc was the leading variety purchased among locally produced wines bought by respondents, with almost 60 percent of those surveyed buying the variety. Pinot Gris and Pinot Noir were also popular wines bought among respondents.
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Share of regular wine drinkers purchasing domestically produced wine in New Zealand as of October 2023, by variety
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NZ Winegrowers. (February 27, 2024). Share of regular wine drinkers purchasing domestically produced wine in New Zealand as of October 2023, by variety [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1481896/new-zealand-share-of-wine-drinkers-buying-locally-produced-wine-by-variety/
NZ Winegrowers. "Share of regular wine drinkers purchasing domestically produced wine in New Zealand as of October 2023, by variety." Chart. February 27, 2024. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1481896/new-zealand-share-of-wine-drinkers-buying-locally-produced-wine-by-variety/
NZ Winegrowers. (2024). Share of regular wine drinkers purchasing domestically produced wine in New Zealand as of October 2023, by variety. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1481896/new-zealand-share-of-wine-drinkers-buying-locally-produced-wine-by-variety/
NZ Winegrowers. "Share of Regular Wine Drinkers Purchasing Domestically Produced Wine in New Zealand as of October 2023, by Variety." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1481896/new-zealand-share-of-wine-drinkers-buying-locally-produced-wine-by-variety/
NZ Winegrowers, Share of regular wine drinkers purchasing domestically produced wine in New Zealand as of October 2023, by variety Statista, https://www.statista.com/statistics/1481896/new-zealand-share-of-wine-drinkers-buying-locally-produced-wine-by-variety/ (last visited June 29, 2025)
Share of regular wine drinkers purchasing domestically produced wine in New Zealand as of October 2023, by variety [Graph], NZ Winegrowers, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1481896/new-zealand-share-of-wine-drinkers-buying-locally-produced-wine-by-variety/
