Nubank and RappiCard were by far the most well-known, popular, and used neobank in Mexico in 2024. According to Statista Consumer Insights, over 70 percent of the respondents knew these two app-based challenger banks. In terms of popularity, Nubank led the ranking, and the Brazilian neobank was also the most widely used neobank.
Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2024, by brand
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2024, by brand
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
Learn more about how Statista can support your business.
Statista. (October 17, 2024). Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2024, by brand [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2024, by brand." Chart. October 17, 2024. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
Statista. (2024). Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2024, by brand. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Mexico in 2024, by Brand." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
Statista, Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2024, by brand Statista, https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/ (last visited May 11, 2025)
Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2024, by brand [Graph], Statista, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
