A 2024 survey revealed that seven percent of consumers from the APAC region would be willing to pay more than 50 percent more for sustainable hotels. Meanwhile, five percent of consumers in both the EMEA and AMERS regions would be willing to pay more than 50 percent for sustainable hotels.
Willingness to pay more for sustainable hotels worldwide as of January 2024, by region
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Willingness to pay more for sustainable hotels worldwide as of January 2024, by region
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YouGov. (April 10, 2024). Willingness to pay more for sustainable hotels worldwide as of January 2024, by region [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
YouGov. "Willingness to pay more for sustainable hotels worldwide as of January 2024, by region ." Chart. April 10, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
YouGov. (2024). Willingness to pay more for sustainable hotels worldwide as of January 2024, by region . Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
YouGov. "Willingness to Pay More for Sustainable Hotels Worldwide as of January 2024, by Region ." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
YouGov, Willingness to pay more for sustainable hotels worldwide as of January 2024, by region Statista, https://www.statista.com/statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/ (last visited May 17, 2025)
Willingness to pay more for sustainable hotels worldwide as of January 2024, by region [Graph], YouGov, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1482149/consumers-willingness-pay-sustainable-hotels-by-region/
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