Consumer willingness to pay more for sustainable hotels worldwide 2024, by region

Published by Statista Research Department, Jun 30, 2025

A 2024 survey revealed that ***** percent of consumers from the APAC region would be willing to pay more than ** percent more for sustainable hotels. Meanwhile, **** percent of consumers in both the EMEA and AMERS regions would be willing to pay more than ** percent for sustainable hotels. 

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Willingness to pay more for sustainable hotels worldwide as of January 2024, by region

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Release date

April 2024

Region

Worldwide

Survey time period

January 2024

Age group

18 years and older

Supplementary notes

APAC stands for Asia-Pacific region, EMEA for Europe, the Middle East, and Africa and, AMERS for North and South America. 

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