Consumer willingness to pay more for sustainable hotels worldwide 2024

Published by Statista Research Department, Mar 27, 2025

A 2024 survey revealed that six percent of consumers worldwide would be willing to pay more than 50 percent more to stay at sustainable hotels. In contrast, the largest share of the survey sample, 44 percent, said they would not pay more for sustainable hotels.

Willingness of consumers to pay more for sustainable hotels worldwide as of January 2024

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Release date

April 2024

Region

Worldwide

Survey time period

January 2024

Age group

18 years and older

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