Views on using travel agents for vacation planning in the U.S. 2024

Published by Statista Research Department, Mar 27, 2025

A 2024 survey in the United States revealed that 26 percent of U.S. adults believe hiring a travel agent for vacation planning is worthwhile. In contrast, 37 percent of respondents felt it wasn't worth it. 

Opinions on hiring a travel agent for vacation planning in the United States as of June 2024

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Release date

June 2024

Region

United States

Survey time period

June 17, 2024

Number of respondents

3,274 respondents

Age group

18 years and older

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Topics

Travel agency industryAirbnbExpedia Group, Inc.Tripadvisor, Inc.Artificial intelligence (AI) use in travel and tourism
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