In the United States, Walmart was the top online retailer for over-the-counter (OTC) medicine shoppers based on the share of purchase intent clicks in 2023. Amazon came in second place with a percentage of 22.8, followed by Target with 11.8 percent. Purchase intent clicks refer to the number of times a consumer has clicked through to a minimum of one retailer during a single session.
Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks
The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.
In order to understand digital shopping behavior, key e-commerce performance indicators were collected across hundreds of brands and over 250 channels, as well as more than 4,000 retailer integrations.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MikMak. (September 28, 2023). Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
MikMak. "Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks." Chart. September 28, 2023. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
MikMak. (2023). Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
MikMak. "Leading Online Retailers for Over-the-counter Medicine Shoppers (Otc) in The United States in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
MikMak, Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks Statista, https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/ (last visited May 09, 2025)
Leading online retailers for over-the-counter medicine shoppers (OTC) in the United States in 2023, by purchase intent clicks [Graph], MikMak, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/1483090/top-otc-medicine-retailers-us-purchase-intent/
