Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. 2024

Published by Statista Research Department, Aug 2, 2024

In 2024, the investment in advertisement on the Amazon Demand Side Platform (DSP) increased by 143 percent, compared to the 2023 edition. In the United States, advertisers planning programmatic campaigns saw impressions surge by 177 percent, while cost-per-mille declined by 12 percent. 

Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2024

Region

North America, United States

Survey time period

2024

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Amazon Prime Day "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Amazon Prime Day

Overview

5

Prime Day sales

7

Online shopping

7

Online advertising

4

Further Content: You might find this interesting as well

Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.