Brands using promo types on Amazon Prime Days 2023-2024, by format

Published by Statista Research Department, Aug 2, 2024

In 2024, the number of brands using Prime Exclusive Discounts (PED) during Amazon Prime Days has increased, compared to 2023. Over 40 percent of brands chose this promotion type, while only 21 percent of them did the same in the previous years. Coupon codes were the second-msot used promotion format, with nearly 37 percent of brands using them. 

Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format

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Release date

July 2024

Region

Worldwide

Survey time period

2023 and 2024

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Statistics on " Amazon Prime Day "

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Overview

5

Prime Day sales

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Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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