In 2024, brands inceased their posting frequency on Facebook when compared to 2023. Overall, in 2024, accounts with huge followings, over 50,001 followers, posted an average of 23.72 times per week. Big accounts, those with 10,001 to 50,000 followers, published an average of 6.92 posts per week, up from 6.81 posts in 2023.
Average brand posts per week on Facebook in 2023 and 2024
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Metricool. (August 1, 2024). Average brand posts per week on Facebook in 2023 and 2024 [Graph]. In Statista. Retrieved June 10, 2025, from https://www.statista.com/statistics/1483577/facebook-weekly-posts/
Metricool. "Average brand posts per week on Facebook in 2023 and 2024." Chart. August 1, 2024. Statista. Accessed June 10, 2025. https://www.statista.com/statistics/1483577/facebook-weekly-posts/
Metricool. (2024). Average brand posts per week on Facebook in 2023 and 2024. Statista. Statista Inc.. Accessed: June 10, 2025. https://www.statista.com/statistics/1483577/facebook-weekly-posts/
Metricool. "Average Brand Posts per Week on Facebook in 2023 and 2024." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/1483577/facebook-weekly-posts/
Metricool, Average brand posts per week on Facebook in 2023 and 2024 Statista, https://www.statista.com/statistics/1483577/facebook-weekly-posts/ (last visited June 10, 2025)
Average brand posts per week on Facebook in 2023 and 2024 [Graph], Metricool, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483577/facebook-weekly-posts/
