According to a survey conducted in June 2024 worldwide, music videos were the preferred video format among long-form political content viewers, as 68 percent of respondents watched them. Podcasts were ranked second, with 60 percent of respondents reporting to have engaged with such videos. By comparison, webinars were the least popular video format among respondents, with less than 2 in 10 political content viewers reported watching videos in this category.
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Most commonly watched video formats by long-form political content viewers worldwide as of June 2024
Characteristic
Share of viewers
Music videos
68%
Podcasts
60%
Live streams
53%
Viral clips
53%
Vlogs
35%
Video essays
23%
Webinars
19%
0%10%20%30%40%50%60%70%80%
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GWI. (July 1, 2024). Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 [Graph]. In Statista. Retrieved June 16, 2025, from https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI. "Most commonly watched video formats by long-form political content viewers worldwide as of June 2024." Chart. July 1, 2024. Statista. Accessed June 16, 2025. https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI. (2024). Most commonly watched video formats by long-form political content viewers worldwide as of June 2024. Statista. Statista Inc.. Accessed: June 16, 2025. https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI. "Most Commonly Watched Video Formats by Long-form Political Content Viewers Worldwide as of June 2024." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI, Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 Statista, https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/ (last visited June 16, 2025)
Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 [Graph], GWI, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
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