Top reasons for cross-border e-commerce in Austria 2023

Published by Statista Research Department, Jul 4, 2025

Lower prices and wider choice of products were the top two reasons for Austrian shoppers to engage in cross-border e-commerce in 2023. In a survey conducted in selected European markets that year, nearly half of surveyed Austrian shoppers were motivated to purchase online from other countries due to lower prices offered.

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Leading reasons for cross-border online purchases in Austria in 2023

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Release date

October 2023

Region

Austria, Europe

Survey time period

2023

Number of respondents

5,000 respondents

Special properties

European online shoppers

Supplementary notes

The study covered 10 key European markets: UK, France, Spain, Germany, Sweden, Poland, Netherlands, Italy, Czechia and Austria.

Over 5,000 shoppers surveyed.

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